THE FOUNDER OF MAARKS, STEPHANIE SCHALKEN.
When Stephanie reached out to me just after MAARKS launched to gift me a lipstick, I was blown away by not only the stunning branding but also the product. Trust me, you need a MAARKS lip in your life. Plus who doesn’t a love a monogram. Stephanie has worked hard and paved her way to launching a brand that i know will be everywhere soon enough!
What did you study? And did you work in beauty before launching Maarks?
I grew up in the Eastern suburbs of Melbourne & all the way back in 2005 I completed both my Bachelor of Business, majoring in Human Resources & Diploma of Beauty Therapy. Yes, both in the same year – It was intense! I have worked in my own beauty salons since 2006. I knew I loved beauty & art from a very young age, the corporate thing really just wasn’t for me. I needed to create.
How was Maarks born?
MAARKS was born out of my own true passion for beauty, especially lipstick, alongside my love for art & design. To break it down further, it also came from a personal place whereby I felt a strong need to create something that was going to empower, strengthen & allow for ones true beauty & self-expression to be confidently seen.
What makes Maarks different from other lipstick brands?
MAARKS is artistic in design, it has an essential & uncomplicated colour offering, its unique and you can personalise them to represent your own true & individual beauty. MAARKS is botanically rich in ingredients & of course we’re cruelty free!
What is your colour of choice from the range?
I have to say its definitely Rouge. Bold but timeless. Rust sits a close second due to the “yours but better” lip stain effect it offers (love that look!). That’s what is so great about all the colours, their buildable.
What does a normal day look like for you?
Honestly, now with 2 young children…. (it’s full on) It’s a quick run every morning followed by a coffee & some emails, 2-3 children’s books, more emails and loads of multi-tasking whilst wearing my favourite active wear. Truly, It’s quite the juggle as a mum & everyday is different. Staying focused & tapping into my inner creativity keeps me going.
What is your morning beauty routine?
It begins with a cleanse using Rationale Proceramide cleanser, I apply Rationale Immunologist serum & day cream. Followed by the Superfluid B3-T sunscreen. As far as makeup, I don’t wear much at all. I believe in skin health & have always looked after my skin. I’ll apply brows (always) a dust of blush on my cheeks and my Rouge MAARKS lippie (always). Mascara only if I’m heading out.
What is your night beauty routine?
It’s my most important, because whilst we sleep our skin repairs. I begin with a double cleanse using the Rationale Proceramide cleanser, Rationale DNA serum & DNA night cream. I exfoliate using Sothys Gommage exfoliant once a week & I always use a nourishing lip balm on my lips!
Whats next for Maarks?
You know it could be anything, but my passion really lies in lips & skin. I’ve had a lot of customers asking for glosses & crayons. I’m always guided by them so it’s back to creating for me!
Interview by Stevie Ford & Images via. Instagram @maarkslip