I met Carly a few years ago when she was working at EGPR. Although PR wasn’t on her career radar falling into has definitely opened up amazing opportunities for her including her latest role at Dermalogica. With a strong background in beauty PR i knew Carly was the perfect fit for our Beaute Bosses section.

TSB: What did you study at university? & What was your first role straight out of university?

CARLY: I studied a Bachelor of Business Management with a marketing major. My first role out of university was completely unrelated to beauty PR - I worked as a Program Coordinator for a marketing company that may or may not exist anymore. I wasn’t into it, so I decided to switch my life up and I landed an unpaid internship at Harper’s Bazaar in the fashion cupboard, whilst working at Bassike’s Paddington store and assisting stylists on shoots.

Then one day, Elise Garland (founder of EGPR) walked into Bassike, and we bonded over the fact we were wearing the same boots. I asked if she was looking for any interns, she asked me if I was interested in beauty and the rest is history.


TSB: Did you always want to work in the beauty side of PR?

CARLY: Not at all, I fell into it completely by chance. Honestly, I was pretty averse to the idea of working in public relations when I was younger. I’m an introvert! It was terrifying.


TSB: Tell us about your role at Dermalogica.

CARLY: I’m the Communications & Media Manager, so I oversee our communications strategy which includes media relations, influencer partnerships, makeup ambassador program, shooting local content and plenty more. Basically my role is to get our products into the right hands and encourage people to talk about it! Luckily it’s a great brand so people tend to do that automatically. I’ve also recently started working across Murad, another professional skincare brand in the Unilever Prestige portfolio. Busy days, but definitely no complaints.


TSB: What does an average day look like for you?

CARLY: In summer it normally starts with early morning yoga or reformer pilates at Body Mind Life in Potts Point… not so much in winter though - I’m currently hibernating for winter.

Work-wise, I often start the day with a breakfast meeting (with a beauty editor, makeup artist or influencer) and then head into the office. I work closely with our PR & Influencer Co-ordinator Jenna on everything - she’s great. Generally you’ll find us planning a media event, creating a press kit for a new product or strategising for the next launch. We have a VIP treatment room downstairs at head office, so I’ll drop in there to say hello at the end of each booking.


 TSB: What’s your morning beauty routine?

CARLY: OK full disclosure, it varies. Working across two skincare brands means I am forever trialling a new product (sometimes my skin likes it, other times not so much).

My skin has been ultra hormonal lately so I’ve tried to pare it back to the basics. But my full routine goes something like this: I always double cleanse because I’m prone to congestion and closed comedones.  First I use Dermalogica PreCleanse (my holy grail) on dry skin, followed by Murad AHA/BHA Exfoliating Cleanser, or Dermalogica Special Cleansing Gel.

I follow this with Dermalogica BioLumin-C Serum which works a treat on fading hyperpigmentation and any post-inflammatory pigmentation (the kind you get after a pimple). It just makes you so GLOWY.

 If I need more hydration, I’ll layer a facial oil - Grown Alchemist do really beautiful ones, or I’ll use something with Hyaluronic Acid like Dermalogica Skin Hydrating Booster… I live and die for Hyaluronic Acid, so if I’m super dry I’ll let it sink in and apply again.

 I’m religious about SPF. It’s the best anti-ageing product on the market, seriously. At the moment I’m loving Murad City Skin Age Defense, but I’ll switch this up with Dermalogica Pure Light SPF50 or Mecca To Save Face SPF30. And then I’ll summon my partner to the bathroom and make him apply it too :)

 Beauty-wise, I’m not too adventurous. Benefit Rollerlash for eyes, followed by Benefit Gimme Brow or Boy Brow. RMS Living Luminiser or Hourglass Ambient Lighting Palette for cheeks (maybe both!?).

I hate heavy foundation and honestly believe in our 20s and 30s it’s the best our skin has ever looked, so why hide it? At the moment I’m switching between The Ordinary Serum Foundation and Bare Minerals Complexion Rescue. If I have an event or a night out, I’ll use Giorgio Armani Luminous Silk - Max May got me on to it, and nothing beats it.

 I’m pretty low maintenance with hair, James from Edwards & Co does my colour every few months (the man is a genius at low key blonde hair) and I’ll just spritz it with dry shampoo, Ouai Volume Spray and go.


TSB: What does your nightly beauty routine look like?

CARLY: I start with the same cleansing routine, and then I figure out what treatment products and exfoliation I need… I’m a big fan of chemical exfoliation rather than scrubs, so a few times a week I’ll use Murad Intensive-C Radiance Peel to keep me fresh.

 If I’m masking, it’s normally Dermalogica Multivitamin Power Recovery Masque (Victoria Beckham is a fan, so if it’s good enough for her then it’s good enough for me!).

 I just discovered Stridex Pads thanks to Reddit - they’re apparently are the gold standard for preventing/treating blackheads and closed comedones.  They have some kind of magical formulation of salicylic acid which works inside your pores to get everything out. They’re the only thing I’ve found that works (and I’ve tried a lot of salicylic acid products, trust).  I’ll swipe one of those over my face, follow with a hydrating serum so they don’t dry my face out. You have to be careful with what you layer over the top of salicylic acid because a lot of other ingredients could sensitive your skin or will become ineffective (for example, it’s not the best time to use a vitamin C serum or retinol).

I’m really not loyal to my moisturiser - it’s normally whatever is on hand. As long as it’s super hydrating, I’m happy.

TSB: What is your favourite Dermalogica product?

CARLY: It changes! Right now - BioLumin-C Serum. I’m all about that glow.


 TSB: What has been your biggest pinch me moment so far?

CARLY: There’s no specific moment, but I’m always so grateful that this role has allowed me to meet so many great people, provided me with fun opportunities and form some really beautiful friendships.


TSB: What is the best career advice you’ve been given?

CARLY: It’s always better to ask for forgiveness than permission.

Also in an industry that can take itself too seriously at times… it pays to remember we’re not saving lives, we’re selling products.  Just relax.


TSB: What is your advice to anyone looking to get into PR/Communications?

CARLY: Intern! It kind of sucks, but you’ll make amazing connections (sorry, I hate that word) and learn more than you think. Don’t ever feel as though you’re above packing boxes or doing menial tasks - they’ll be a part of the job no matter how senior you are. And most importantly, be kind to people. Firstly because it’s a small industry and you never know where that person will end up in a few years, and secondly because it’s just a better way to be.

Interview by Stevie Ford & Images via. @carlyrogers_