THE LADY BEHIND LUMIRA. MEET ALMIRA ARMSTRONG.
If you're a candle junkie like myself then i am sure in the past you have burnt a beautiful LUMIRA candle. Almira Armstrong is the inspiring woman behind the brand. Almira has been travelling overseas building the Lumira empire so i was lucky enough to her to answer a few questions.
TSB: HOW WAS THE LUMIRA BRAND BORN?
ALMIRA: I’ve had a love affair with candles and fragrance for as long as I can remember - one of my earliest memories as a little girl was playing with mum’s bottles of perfume at any opportunity. During my teens, I taught myself how to make candles in the kitchen at home, which I would give to friends and family for special occasions. After university, a career in marketing kept me in creative circles and offered the valuable opportunity to live and work overseas - but becoming a mum prompted me to rethink the path ahead and I decided to pursue my dream of creating products that allow me to indulge my love of scent, design and travel. In September 2013 Lumira was born.
TSB: WHO IS THE LUMIRA WOMAN?
ALMIRA: The LUMIRA woman has an expression of modern luxury and could be characterised as stylish and bold with a touch of minimalism. The brand itself is approachable and aspirational.
TSB: WHAT IS YOUR SIGNATURE FRAGRANCE?
ALMIRA: Tuscan Fig has to be my favourite scent at the moment, as it reminds me of the time my husband and I travelled through Italy together. It was an easy scent to bring to life as the visual and scent memories were so vivid. And it’s now available as a Perfume Oil, so I get to wear the scent everyday!
TSB: WHY DO YOU BELIEVE FRAGRANCE IS A SIGNIFICANT PART OF A FEMALES BEAUTY ROUTINE?
ALMIRA: Throughout the ages, the power of scent has been harnessed to inspire, to comfort, to transport, and to enliven the spirit. A nostalgic or exotic fragrance possesses the unique ability to instantly engage our imagination and stir our sensory memory, invoking the warmth and familiarity of home, or allowing us to momentarily transcend everyday life. With this said, I think fragrance is important in our beauty routine because the way scent makes us feel and the joyous memories they can trigger when smelling them.
TSB: TELL ME ABOUT YOU MORNING & NIGHT BEAUTY ROUTINE?
ALMIRA: Morning and night I use the Rationale Procermanide Cleanser. Each evening, I will apply the Immunologist Serum and if I really want that extra boost of hydration, I will pair with the DNA Night Cream. At night, post serum, I apply the Eye Specialist – full of vitamins, this is the perfect product to rejuvenate the delicate skin under my eyes while I rest. By day, I apply the Photodynamic Day Cream SPF15.
I use the Laura Mercier Tinted Moisturiser SPF20. It’s super lightweight and buildable for more coverage. Then I add the Charlotte Tilbury Filmstar Bronze & Blush Glow. To finish I add a little bit of the YSL Babydoll Mascara.
TSB: TOP 3 PRODUCTS FROM THE RANGE AND WHY?
Cuban Tobacco Candle – love the masculinity of the scent.
La Primavera Candle – reminds me of Summer in Italy.
Tuscan Fig Perfume Oil – a beautiful scent that can be worn by men and women.
TSB: WHO IS YOUR DREAM CLIENT TO DO A COLLABORATION WITH?
TSB: WHATS NEXT FOR LUMIRA?
ALMIRA: I am working on new fragrances whilst experimenting with some new product lines. I love collaborating with other talented creatives and feel so grateful that people love what is being produced. It’s the customers who love what I do that really inspire me to keep creating. I'm also spending a fair bit my time overseas introducing the brand to new markets which is so much fun!
Interview by Stevie Ford & Images via. @almiraarmstrong